Creative concept and execution of omni-channel campaign for a ModCloth spring collection. Working closely with our contract creative director and producers, I oversaw art direction, casting, styling, location, props, and HMU for both still photography and video. This included prepping for the shoot and on-set direction.

Following the shoot I oversaw the production of all assets with the internal creative team (design and writing) and built out assets across multiple marketing channels, including the site experience, catalog, emails, social content and display ads.

The work spans months with multiple creative touch points, beginning with rough concepts, styleout of looks and product for each story, formal concept presentation to merch and marketing, photoshoot (prep & execution), then finally post-production.