The launch of ModCloth’s integrated brand campaign “Say It Louder” featured celebrity musicians wearing ModCloth and supporting a brand-affirming, editorial message of self-expression and female empowerment. This was filmed and shot in studio alongside ModCloth’s usual monthly product marketing stories. 

I oversaw the production of all creative assets with the internal creative team (design and writing) and built out assets across multiple marketing channels, including the site experience (homepage, landing pages, category headers, navigational assets), emails, social content and display ads.