Creative concept and execution of Care/of New Years 2024 campaign, Feel Your Youest.

January is the most important month of the year in the wellness industry, as it’s the time when customers are likely to be thinking about starting a new habit or revamping their existing routines. This puts Care/of in a unique position to be able to offer our customer a personalized routine that not only works, but helps her thrive.

For this campaign, we shot a mix of on-location lifestyle photo/video supported by product still life content. We cast a range of individuals to tell the campaign concept and support messaging around value propositions, health goals, and our products/app. Each individual “vignette” scene ladders up into a health goal.