Care/of is known for its monthly subscription service which allows customers to customize their vitamin routine to their individual needs. Over time, we expanded our product offering to retail to allow customers the flexibility of trying Care/of before committing to a subscription, with the aim to give more customers access to our products.

Following a launch into retail, Care/of launched one-time purchase on the DTC site and updated our product catalog to allow one-time purchase. To support, we launched a campaign to better tell the story around one-time purchase, highlighting each individual sku.