Care/of is known for its monthly subscription service which allows customers to customize their vitamin routine to their individual needs. In 2021, we expanded our product offering to retail to allow customers the flexibility of trying Care/of before committing to a subscription, with the aim to give more customers access to our products.

This year, Care/of launched one-time purchase on the DTC site and updated our product catalog to allow one-time purchase. To support, we launched a campaign to better tell the story around one-time purchase and highlighting each individual sku.