Getaway Girl: ModCloth May Marketing Campaign

Role Art & Design Director

CD Ben Segal
Photographer Tom Schirmacher
Video Marginal Creative, Visual Country
Stylist Sissy Saint-Marie
Production Portfolio One

Creative concept and execution of omni-channel campaign for a May ModCloth private-label collection which include multiple marketing sub-stories. Working closely with production, I oversaw art direction, casting, styling, location, props, and HMU for both still photography and video. This included prepping for the shoot and on-set direction.

Following the shoot I oversaw the production of all assets with the internal creative team (design and writing) and built out assets across multiple marketing channels, including the site experience, catalog, emails, social content and display ads.

The work spans months with multiple creative touch points, beginning with rough concepts, style out of looks and product for each story, formal concept presentation to merch and marketing, photoshoot (prep & execution), then finally post-production.