We set out to create greater cohesion across our product catalog by establishing a unified approach to e-commerce and PDP photography. The system needed to flex and evolve with our products over time, better communicate usage, help customers understand what they were opting into, and reinforce Care/of’s distinct brand identity.

Neutral backgrounds, natural light, and organic elements created a consistent visual foundation across the catalog. Light, water, and refraction played a supporting role, bringing dimension to the product while helping communicate its usage and experience.