Create cohesion across our product catalog  by re-establishing a unified look for all ecomm/PDP imagery. The goal was to allow our photography to flex/evolve with products over time, help us better illustrate the usage story, allow users to make a more informed decision on what it is they are opting into, and continue to represent Care/of as a unique brand.

We utilized neutral backgrounds, light, and organic elements as an underlying theme across our product catalog photography. Light, water and refraction play a supporting role to the product itself and help illustrate / support the usage story.